Ephemeral magics

Ephemeral magics

A Study on human emotions and happiness

Systems Thinking

“Freed”- "Breaking the pattern"

Overview :

The Aim is to address the issue of feeling stuck in repetitive patterns and lacking environmental and social stimulation in life. By creating an different sensorial immersive experience.

Monotony :

When we engage in repetitive activities that provide the same sensory input over and over again, our senses can become desensitized, leading to a feeling of numbness or monotony. This desensitization can contribute to boredom because our brains crave variety and stimulation.

Tolkappiyar - 711 BC
மரபியல் (marapiyal) - Genomics

The Tholkappiyam explores the connection between sensory experiences, emotions, and the artistic expression of those emotions. It acknowledges that external sensory perceptions, such as what we see, hear, taste, touch, and smell, can evoke different emotional responses within us.

"Rat utopia" / “Rat paradise” experiment

Conducted by ethologist John B. Calhoun in the 1960s

Experiment involved placing a group of rats in a large enclosure designed to simulate a utopian environment with abundant food and water, no predators, and plenty of space. The rats appeared healthy and happy over a period of time the rat population began to decline rapidly, despite the abundant resources available.

Keywords: Social stimulation and environmental stimulation

Calhoun concluded that the behaviour of the rats was due to a lack of social and environmental stimulation.

Different sensory triggers - Different portion of the brain - Neural pathways.

Same Environmental and Social engagement

Same Sensory triggers

Same Thoughts and Mindset

Same neural path way

Need Simulation

01 “ Freed Application /Feature “

The objective of the “ Freed “ Commute Tracker is to provide a tool that helps individuals break the monotony of their regular routine commute by tracking their route and providing data on different environments, people, spots, activities, and events along the way. The app aims to encourage users to explore new experiences, create variety in their daily lives, and foster a sense of adventure.

Key Features:

1. Route Tracking: The app will track the user's regular commute route using GPS technology, recording the distance, time taken, and modes of transportation used.


2. Points of Interest: Utilizing.

02 Pattern simulation concept for accessories

TouchSense is to introduce a new concept of wearable accessories that offer a unique and customizable tactile experience. By simulating different textures and patterns on the body, TouchSense aims to provide users with a range of touch sensations that can evoke positive and pleasurable responses, enhancing their overall sensory experience.

Eg: Shoe sole , Vest , Chairs cushions, bed mattress etc.,

Key features:


  1. What if micro patterns are simulated as per our comfort.


  2. Also micro filler which fills the pattern to create sense of softness to harness.

References of How pattern are in fabrics

How might it work?



Understanding patterns

  • Work in progress