Fur Ezy
Buying Furniture made easy .
Research
Service design
Team : Oshal Urade , Dhashnamoorthy , Anandhvijayan
Duration : 3 Weeks
"
You moved to a new space, where everything is new! New city,New town,New Street and new Home too!You need furniture, so what will you do?
"
How to approach it?
Overview of Market
Home furnishing industry in India
Online Market Revenue
Market Revenue
Major problems
How do you go about making a loose furniture it?
Customizations not allowed
Standard Designs
You don’t know contacts of carpenters and their works
Hiring services to design or make furniture is very big pain.
Material quality
Research Methodology:
To understand the problem much better, we visited the Offline stores and carpenter stores and conducted user interviews, Observations and Context Analysis.
Carpenter Workshop
Retail Furniture Shop
Furniture Repair
Insights from case study
Customizations not allowed
Standard Designs
You don’t know contacts of carpenters and their works
Hiring services to design or make furniture is very big pain.
Material quality
Reference images
Retail Furniture Shop
Furniture Repair
User Interviews
Sarala
Psychologist
Need of a crockery Unit
Rakesh
Urban Designer
Organizer / Shelves
Rekha
Working Women
Sofa with storage
Kamlesh Jain
IT company owner
Need of a dining table
Mohanlal
Broker
Need of a TV Unit
Background
Typical Customer Journey
Insights
Confusion in finding the better channel.[ online , retail , carpentry]
Can’t anticipate carpenters work, very difficult when hiring a new carpenter.
Relying on word of mouth from close circle to go for certain options.
Tier 2 and tier 3 online service availability is not there,
Minimum option in retail space for furniture type.
Not all retail store provide customization need .
Customer has to manage everything on his own.
Trust issues on carpenter.
Carpenters wont make it for preferred timing .
Post service problem.
Finish will not be good compared to the finalized design and doesn’t look like the one.
Scenarios
Our Service Offering
Our service will provide entire furniture buying guidance and also facilitate carpentry service by providing database and follow through services via online medium in hassle free manner by easing out decision making, execution and buying.
Objectives
Finding the right furniture was never easy, that’s why we exist.
Assists user in discussion and exploring different option .[e-com , retail and carpentry]
We already did the hard work of collecting the database of collecting all furniture ever made by mankind, carpenter or otherwise, so that you lazy ass can sit on the couch can swipe and scroll through the ultimate furniture catalogue.
You can filter out the catalogue according to your budget and requirement.
Also We will make custom furniture as per the user need , assisted by professionals throughout.
We arrange delivery, you the buy the furniture from your favorite retail.
What is that you don’t have and we have, the contact details of the tempo, pick-up or auto so that you don’t have to spend equal amount of time in finding the right delivery as the right furniture.
Our Service Intervention
"FurEzy"
Why FurEazy?
Service BluePrint
Business Model Canvas
Poster
