Sense 2.0, Research & product thinking Documentation
Owner / Managers scenarios
Mapping Physical and cognitive abilities required at each circumstances and scenarios in his/her daily journey.
Scenario description
Motivation
Cognitive &
Physical abilities
UD Principle
Ideas
Feature
Stocks are Delivered around midnight sometimes
He knows there is security guard to manage it. But he wishes to know, it delivery status.
In sleep,
~ can Hearing
Perceptible Information
To Know key information [ Event description , image, time].
Raw data to Processed info : Safe Inventory stocking process.
Remote management
Event specific notification
Noticed unusual gathering in store front, potential violence issues, since staff involved..
Likes to cross check event , to know more about it.
Awake
~ can Hearing , see and less focus.
To Know more information - Event timeline activities and like to communicate to his security staff about it.[App to camera chat ]
Perceptible Information
Low Physical Effort
Threat notification
Communication.
Staff arrived on time and opened the store.
Finds Store operation is consistent.
Awake and active
can Hearing , see and highly focused.
Helps to Recall info about store opening timing and staff time for this week.
Analytics .
Perceptible Information
Identifying profile
Identifying Event
Finds his manager started his/her operation likes to assign task to him.
Need to inform him about stock delivery.
Awake and active
can Hearing , see and in move
Have to facilitate Two way communication feature. CHAT support, Multiuser support.[ owner/co owner/manager support].
Task management
Chat communication.
Multiuser support
Flexibility In Use
Equitable Use
Where is that let me ask the guy?
You can find it in last aisle,
middle section mam.
Arrived to store
Quickly go through store events , check logs of store operations and staffs.
Active
Hearing, Vision, touch, In move.
Profiling quickly what happened from the start of the day till that point.
Profiling
Event Timeline
Simple and Intuitive Use
Noticed a customer finds it difficult to find product without support.[ repeating action, Moving around action ]
Like to gain good reputation from customers.
Multitasking.
~ can Hearing , see and hand engaged.
Can direct customer to the required product.
Perceptible Information
Low Physical Effort
Identifying Event [ Customer ]
I can’t leave bill counter to assist her, let me talk via camera speaker.
To assist her.
Engaged in billing
can Hearing, see and hands engaged
Two way communication feature. /
Application to camera speaker.
Perceptible Information
Communication
Interface Medium ?
Finds another customer feeling discomfort because of crowded aisle.
Finds No staff there , Let me assign Kumar to clear that .
To clear congestions.
To Find, locate staff store.
Know and Locate staff, customers easily.
visual Layout map, spotting customers& staff
Layout map
Flexibility In Use
Low Physical Effort
Simple and Intuitive Use
Awake and active
can Hearing, see and in move
Scenario description
Motivation
Cognitive &
Physical abilities
UD Principle
Ideas
Feature
Scenario description
Motivation
Cognitive &
Physical abilities
UD Principle
Ideas
Feature
That's a critical notification.
While managing pos/other software , he hears notification sound.
Only take action if it is critical event.
Active
Hearing, Vision engaged, hands engaged
profiling quickly what happened from the start of the day till that point / Device ?
Event Timeline
Profiling
Perceptible Information
Low Physical Effort
Simple and Intuitive Use
Friday prayer scenario !
I need to assign someone to be in checkout desk.
Inactive ,
All senses , hand engaged
Different application modes - which controls the information output, notification. [ Silence and active ]
Can Custom define zone and camera intelligence to inform certain info needed.
Perceptible Information
Low Physical Effort
System modes / notification modes.
Task management
Custom zone definition.
Simple and Intuitive Use
Flexibility In Use
After prayer scenario.
Like to have quick look into events.
Where assistant can find and provide only quick critical logs after the prayer. where cctv wont - informed KPI
Perceptible Information
Quick data finding
Custom analytics.
Awake and active
can Hearing, see and in move.
can view generative report / KPI for Required custom interval.
like to know todays analytics and performance.
Likely with Hourly / daily / weekly / monthly and yearly KPI And provide insights of repetitive pattern.
Perceptible Information
Analytics.
Report generation.
Active
Can Hearing, see.
Scenario description
Motivation
Cognitive &
Physical abilities
UD Principle
Ideas
Feature
Better engagement with customers, to improve reputation.
Have another store to manage.
observational / qualitative insights to understand customer trends and product trends. especially in apereal and customer electronics kind of retail.
Like to know customer information.
Like to check at that store at regular interval.
Like to extract , know qualitative information. [ ex : spent time analysis ]
Active
Hearing, Vision engaged, hands engaged
Awake and active
can Hearing, see and in move.
Awake and active
can Hearing, see and in move.
Perceptible Information
Low Physical Effort
Simple and Intuitive Use
Low Physical Effort
Low Physical Effort
Flexibility In Use
Perceptible Information
Can identify face - can find more insight/ info to engage with customer by 3rd party POS / CRM Integrations and also other key integrations to make it more efficient.
Store management feature / to handle Multistore with ease.
Custom analysis - Can effectively extract qualitative insights - to understand customer trend and product trends.
Integration.
Smart suggestions.
Multistore management
Custom analysis [ intelligence ]
Hi kavitha mam !
How are you?
Owner / Managers Mental model
Mapping existing mental models of users to understand tech usage and business, including perceptions, thought processes, behaviors, and business context.
Scenario description
Motivation
Cognitive &
Physical abilities
UD Principle
Ideas
Feature
Majority Used to CCTV / POS Systems and other CRM - sales SaaS Products.
Needs a separate monitor for cctv view. ?
Multitasking
Hearing, Vision engaged , hands engaged
Insights - grid layouts - less navigation.
Grid layout UI
Flexible UI view port options.
Perceptible Information
Low Physical Effort
Flexibility In Use
Equitable Use
Its difficult to handle multiple things and also follow up with monitoring process / sometimes may misses out critical info .
I need something to hear me and respond.
What if it is more multisensorial ux -
Multimodal UI / Also conversational UI the marketing and branding can be elevated with real time conversational assistant character - Helping there.
Low Physical Effort
Multimodal UI
Multitasking
Hearing, vision and hands engaged
Flexibility In Use
Have to engage with
Customer converstation
also follow up
billing process
like to have easy holistic view.
Also considering the engagement - its difficult to view visuals of all cam view, data and process information .
What if it is converted to layout view, which convert visual information to
planogram information. that would
efficient to process between store activities.
Perceptible Information
Low Physical Effort
Layout view [ locating and movement understanding ]
Live wall - combination of view , layout , recent event info. [ Gestalt store view ]
Less focused .
can Hear, can see
like to control and see needed information.
User interface - involves lot of data Sets
Keeping flexible UI to control data quantity - as per the needs of user.
And It combine similar data , safe data types in aggregate one event info.
Perceptible Information
data quantity control
Aggregating data - information.
Mentally tired , less focus.
can Hear, can see
Flexibility In Use
Features mapping
Mapping Features With Impact and tech as parameters to defines its probableness to use.
Low tech
High tech
Low impact
Hight impact
Visual feed - survillence
Event timeline.
Responsive visual feed
Shower shows latest event
screens.
Profiles events - identify profiles
and segregates as per data categories.
Personality - AI
Voice UI
Conversational UI
Profiling
Reads a journey and aggregate
to one event if the journey events are safe.
Shows live store staff , customers
equipment's [ cart , intrusions ] data live on store layout plan.
label’s event / aggregate’s event
appropriately by deciding event hero
as object, zone, customer, staff etc.,
Can assign task and helps
monitor and generate reports.
Can change UI view port ,
More less data reading .
Can add multiple store under single application and helps to manage easy.
Can add co user for this application,
but can restrict with data visibility.
SaaS Integration
Smart Labelling
Communication channels
Audio chat with camera &
app to app chat.
Custom Condition [ Intelligence ]
Multistore management
Multiusers management
Product finding for customers.
Layout Mapping
Application Modes
[ Silent / active ]
Report generation
Report generation
Event Data aggregator.
KPI
Notification
“Appropriate Intelligence”
Eg: Nudges “ Greet Kavitha mam ”
Add zone / define zone with data conditions
to extract targeted monitoring and data analytics.
helps customers find
Products - by showing locating products
Multimodal UI
Task management
Appropriate UI
Disorder detection
Before / after
Locating profile
Information Architecture
Context as information Architecture : This information architecture map organizes the system's content and features into logical categories.
The AODR model is contextual and considers both micro and macro contexts. The Attention-Orientation-Detection-Response framework is not a one-size-fits-all approach, and its application may vary depending on the specific context, screen, or starting point.
Contextualize AODR: Tailor the AODR model to specific contexts, such as:
Micro-context: Individual screens, widgets, or features within StoreSphere.
Macro-context: Overall system architecture, user journeys, or workflows.
